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Graphic Design Skills

Graphic Design Skills

graphic - retail - designer

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Web Design Skills

  • Designing responsive websites and mobile interfaces

  • Creating user-friendly navigation and layouts

  • Email design and newsletters

  • Web accessibility and usability best practices

  • Knowledge of CMS platforms (WordPress, Shopify, etc.)

  • Visual storytelling and content hierarchy

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Retail Design &

Visual Merchandising Skills

  • 3D retail concept creation from scratch (SketchUp, V-Ray)

  • Technical plans: floor plans, elevations, sections, material specs

  • Full concept development: from moodboard to production files

  • Adapting designs to briefs, budgets, and brand guidelines.

  • Designing pop-ups, events, and in-store experiences

  • Material and lighting selection for retail environments.

  • Translating brand identity into spatial design.

  • Overseeing production and on-site installations

  • Strong knowledge of retail flow and customer experience

Retail Design &

Visual Merchandising Skills

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Graphic Design Skills

  • Creating visual identities (logos, brand guidelines, etc.)

  • Designing print materials (brochures, posters, flyers, Books, Invitations...)

  • Developing packaging and product labeling

  • Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign)

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Graphic Design Skills

  • Retouching and editing photos

  • Typography and layout design

  • Infographic creation

  • Design for social media and digital platforms

  • Understanding of color theory and composition

  • Preparing files for print production

Adaptation and execution of four podiums for the MY WAY launch. Specific adaptations based on each retailer’s technical requirements. Creation of animation spaces for Department Stores and Flagship locations.

 GIORGIO ARMANI 
MY WAY

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Clarins

CLARINS

3D design of a dedicated space for the Marionnaud Annual Convention, with the objective of creating an innovative environment reflecting Clarins’ three key pillars within the Christmas theme and the brand’s identity.

The process began with the design phase, using software such as SketchUp to develop an immersive concept aligned with the essence of Clarins. Detailed technical drawings were produced to guide the fabrication of the key elements of the space.

Particular attention was given to the design of separated areas, creating distinct zones due to their entirely different identities. This approach enhanced the coherence and richness of the project, delivering an immersive and consistent experience.

REPETTO

Creation and design of graphic materials for print and web. Photo retouching, color adjustments, and production of visual merchandising and window display books, as well as visual design for newsletters and social media.

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VAN CLEEF & ARPELS

Design and conception of window displays for the “Les Voyages Extraordinaires” collection. Development of a new concept design and exploration of VM support materials.

TELEphone

+33 0611552820

E-mail

lopezcalzada.blanca@gmail.com

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